Privacy policy

StepUp's goal is to help users live more active and healthier lives using advanced mobile internet technology. To that end our applications and services collect, store and analyze a variety of personal health related data, both on your mobile device and via cloud-based services. This statement is intended to clearly explain in human readable language what data we collect and how it is used. If after reading this statement you have further questions, please contact us at the email address listed at the end of this document.

Information we collect

Our apps and services may collect the following types of information in order to provide services:

  • Activity related data: daily step goal, steps taken, floors climbed (iOS only), distance traveled
  • Calorie Profile: age, gender, height, weight (used to calculate calories burnt)
  • Facebook profile: profile info, friend list, email address (optional)
  • Policy for children

    StepUp’s services are not directed at persons under the age of 13. We do not knowingly collect any personal data from children under the age of 13. If you are under the age of 13, we ask that you do not submit any personal data through our services. If you are aware of a person under the age of 13 who has submitted personal information to our services, please report it to us so we can delete this data.

    Use of your data

    Aggregated user data research

    We may conduct research about our users' behavior and demographics based on the information provided through the use of our services, for the purposes of improving our services. Such research will only compile user data in an aggregated, de-identified statistics. We may share these statistics with affiliates and business partners. This information will NEVER identify you personally.

    App usage data

    We use analytics tools to track in-app behavior anonymously for the purpose of informing future product improvements and creating a better StepUp experience. Examples of in-app behavior include frequency of use, user retention, and in-app page views.

    Deleting Your Data

    You have the right to delete your data. You may do so via the StepUp app in the settings page. Go to “Send Feedback” and say “delete my data”. Deletion requests will be completed within 30 days of receiving your feedback request.


    If you choose to share contact information with us (such as an email address), we may use this information to send you updates about our services from time to time. If this information is promotional in nature, we will provide an opt-out option.

    Social sharing

    If you choose to use the social features of StepUp, your daily activity data may be visible to your Facebook friends on StepUp. By using this feature of our services you consent to sharing this information. You can choose to stop sharing data with your Facebook friends on StepUp at any time by blocking friends that you don't want to share your step data with. You can choose to stop sharing daily step data with your friends by logging out of Facebook.

    Changes to this policy

    We reserve the right to change our Privacy Policy in the future without prior notice. The services we offer are likely to change, and in the future it is therefore likely that our Privacy Policy will also need to be revised accordingly. Any changes to our privacy policy will be posted here.

    More information

    Contact us at if you have further questions or concerns about your data.
    Last updated: 11/01/2015